6 years ago I was embraced by the community that is lululemon – onboarded as an ambassador, but more importantly inducted into a world of lovely, warm passionate, health and wellness gurus who truly live by all that lululemon stand for.
lululemon X Aquabumps
More than a brand – it’s a community of likeminded people that love to move, inspire and connect.
I was hooked – and for the past 6 years the relationship has continued, being included on panels at various stores, Aquabumps artwork throughout both the Bondi Junction store and Bondi beach pop up store and friendships that I still hold dear with so many of the tight knit team.
With the refurb of the New Bondi Junction store – and doubling the size of the existing store to become the biggest lululemon store in Australia and New Zealand, we joined forces to celebrate community and the Bondi Lifestyle we all love by creating limited edition T-shirts to be given away over the opening weekend.
Uge in his signature photography style, of capturing the beach from above, shot Bondi and the lululemon team practicing yoga on Bondi Beach in February 2021 from the helicopter.
lululemon selected the image for the T-shirt – that embraced community and the Bondi Lifestyle also paying homage to the heartland of lululemon’s founding love of yoga.
The launch of the partnership took place at our Bondi Beach Gallery over breakfast – connection and community at the core of both brands is what brought us together.
Not to mention – they make the best gear to move and sweat in and is why we won’t wear anything else!
Words: Debbie Tan
Video: @wilsonvisuals
